The ability to be well-rounded and knowledgeable in different areas and platforms of broadcasting is crucial. It can allow you to hone different skill sets, determine what you enjoy doing at a station, and even increase job flexibility. This can be especially key in a small market where you might be responsible for news output as well as finances or human resources.

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In the world of audio, podcasting is now in the mix along with radio. It's a rapidly evolving industry and is now an important on-demand media tool to communicate news, ideas, and storytelling. Having the ability to host and produce a podcast is an important skill in the current media landscape. 

The emergence of digital as a key component of reporting means that photo and video content is being posted on a television and radio station's website and social media platforms. Knowing how to create content that can be communicated through small bursts on a social media timeline will help you deepen your connection with your local community. In broadcasting, having the ability to maintain a multiplatform presence is highly beneficial.